Helping business leaders grow.
People are the key to growth, so let’s set them up for success.
Welcome.
I help brands and leadership teams build growth.
I've spent 20+ years operating in fast-scaling consumer businesses, leading teams and delivering double and triple-digit growth across DTC, retail, wholesale, and marketplaces. I've worked across every major global market, and across every commercial discipline: merchandising, marketing, finance, trading, product, technology, data, and AI.
I know the pressures on a growing business because I've lived it. I know what works, and what doesn't.
WLS Consulting exists to bring that experience directly to your business.
Whether you need strategic direction, hands-on commercial delivery, or leadership development for yourself or your team, I provide the expertise that fast-growing companies rarely have in-house.
What I do:
Commercial consulting: growth strategy, channel planning, performance audits, P&L management, forecasting, and profitability modelling. .
Digital, retail, and ecommerce: channel strategy, performance and brand marketing, platform migration, technology selection, CX improvement, and marketplace expansion.
Investor support: digital and technical due diligence, capability assessments, and pre/post-acquisition advisory.
Leadership development: coaching and mentoring for founders, senior leaders, teams and high-potential individuals.
What makes it different: I bring formal coaching and mentoring qualifications to every engagement. That means I don't just solve the immediate problem. I build the capability in your team to sustain the result themselves.
